And I grinned even wider-perhaps with a snort or two-when the Hulk subsequently threw Tom HiddlestonвЂ™s hapless Loki around a digital set like a rag doll caught in a RottweilerвЂ™s mouth. Still, itвЂ™s worth thinking back on a golden moment like that, because I too cheered with a big goofy grin at the Avengers assembling. And after the end of MarvelвЂ™s Phase One, we soon realized that as far as the eye could see was a landscape littered with more finely calibrated and thoroughly vetted вЂњcheer-worthy moments,вЂќ as the modern Academy Awards might say. It was as if we stood at the peak of Marvel Studios and producer Kevin FeigeвЂ™s gambit the culmination of a project that began with a single line in 2008вЂ™s Iron Man about being вЂњpart of a bigger universe.вЂќ As it turned out, it was less a peak than a plateau. But in 2012, it genuinely did feel triumphant. Ten years later, moviegoers turning into sports fans during a Marvel movie is expected itвЂ™s as synonymous with that studio as post-credits scenes and easter eggs.

It is an understatement to say the audience went nuts. But thatвЂ™s exactly what happened one sunny afternoon when, in a darkened room, Captain America, Hulk, Black Widow, Hawkeye, and Robert Downey Jr.вЂ™s wily Iron Man stood shoulder to shoulder in a dizzying, rotating dolly shot during the climax of the Joss Whedon superhero event. That feels noteworthy because at least in May 2012, and certainly during a Saturday matinee, North Carolinian audiences were generally not the type to stand up and cheer fictional characters through a screen. I was living in North Carolina when MarvelвЂ™s The Avengers opened in theaters.

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